Why Do Entrepreneurs Need a Concierge?
When staying at a fine hotel on vacation or business you often turn to the Concierge for advice on where to dine, what tour to take, or getting the last-minute shipment of samples for a tradeshow redistributed to your colleagues’ rooms.
A concierge is a person that takes care of your every need. It is someone ready, willing and able to be there to respond to those needs immediately – and sometimes intuitively - without even being asked.
So what is an Entrepreneurial Concierge? This is person who hits the ground running, learning your business and focusing on its success as if they have a personal stake in it. They have superior skill sets the area of expertise you’ve charged them with. They think like an entrepreneur and act like an integrated part of your company.
An Entrepreneurial Concierge is a person that is so confident in their abilities that they don’t need the recognition that many consultants live for. They are humble, unassuming and work behind the scenes either on their own or in small boutique firms.
Part of a Larger Team
Your Entrepreneurial Concierge does not work alone; he or she is part of a much larger team. Your team must include a technical expert, a legal expert, an operations expert, a sales expert, and many more. Some of these team players will be found in your company and many will be found as outside business partners.
Your job as the business owner is to assemble the best players possible and make them work for you.
A Creative Concierge in Boca Raton
Nancy Suchoff identified the need of businesses and professionals to outsource their creative work to someone they could trust to think and perform like they did. Suchoff Marketing Communications has been a Creative Concierge in Boca Raton since 1994. Nancy helps businesses and professionals market themselves via identity (logo) development, website design, collateral materials and sales promotion programs. “Branding is paramount,” says Nancy. “Every company and professional needs to connect with their target market – and build their brand and awareness, no matter the size of their marketplace.” She enjoys the collaborative process with enthusiastic clients and works with some of the best copywriters, photographers and printers in South Florida to help put projects together.
Her client’s words say it best: “Two years working as my creative ‘right arm’ Nancy instinctively knows the needs of my business and contributes much more than her design and marketing talents,” says Patrick Cioffi, Jr., CEO of Premier Partners Marketing Inc. of Boca Raton. “Her ideas and resourcefulness are invaluable.”
Do you know an Entrepreneurial Concierge? Tell us about them, and why you would bestow such a coveted title upon them!
