The Entrepreneurial Way...Strategies and Tactics
This entry was posted on 4/29/2007 9:08 PM and is filed under the entrepreneurial way.
Strong...honest...aggressive...hold on and enjoy the read!
by Adam Smith
I was asked to read the strategies and tactics sectionof a new book called The Entrepreneurial way. I thought, no problem, I'll waste a few hours reading another Entrepreneurs version of guerilla stuff!
Wow! Was I wrong! Fro the very first page I realized this was different. Not only does the writing forat vary, but some of the techniques made me think the author is too nice to be in business and then ...BANG! The next page was as hardcore as they come.
I had to sign a non-disclosure until they relaease the book on May 25th, so I can't restate the techniques or tactics in this review, however suffice it to say you will wonder if the same author wrote the whole book.
What makes this book great is the ability to ake the reader think about how they will use the information yet does not tellyou exactly how to do it. Don't get e wrong, you will have all the information you need to implement any of the strategies and tactics discussed in the book, yet it leaves the final interpretation and extent of implementation up to the reader. If this seems like a paradoxical statement...it is.
soe ofyou will identify tactics and strategies that you currently use and many that your competition is using on you. Fascinatin, by understanding the strategies and teactics in this book, you will have a better understanding of what your competition is doing and how you must act to be successful.
When you finish reading this you will find that you leave it on your desk because you will constantly be going back for advice. LIke the technique painters use to make you think the eyes of a picture are following you, the author uses a writing style that seems to change the meaning of the words tofit your situation. It is like an Entrepreneurs "Quija Board."
The strategies and tactics section of The Entrepreneurial Way is not for the timid Entrepreneur however if yo uthink you can handle the power contained in the strategies and tactics, enjoy the ride.
